From Campus to Workplace: Effectively Recruiting the Best College Talent

Purpose: This thesis studies the effectiveness of various recruitment strategies directed towards college students in the interest of acquiring the best talent for internships and full-time career opportunities after graduation. The purpose of this thesis is to develop an understanding about what current students respond to when it comes to efforts companies make to recruit for employment and then to provide suggestions to improve recruitment strategies. Methodology: In addition to research of existing literature, a survey was given to students at Arizona State University, in order to determine students' reactions to recruitment strategies used by companies. Differences in reactions will be examined by talent, as well as position, gender, school of discipline, and age. Findings: Through the research conducted, I found that personalized efforts are not necessarily always preferred by students. Mass efforts, such as career fairs and job postings, hold a lot of weight and influence in a decision. Two personalized recruitment efforts that should be noted are interaction with the HR team and direct emails. Reputation also plays a significant part in the recruitment of students on campus. Establishing a well-known and liked reputation within the different areas of reputation is vital to the recruitment of students.