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Description
The thesis will study price optimization techniques, SaaS industry pricing structures, A/B testing, and then build a unique framework to optimize price and maximize revenue. The ultimate goal of the thesis research is to create a framework that identifies the best pricing structure and price points for a SaaS company.
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Restrictions Statement

Barrett Honors College theses and creative projects are restricted to ASU community members.

Details

Title
  • Automated Price Optimization Strategy of Software-as-a-Service Company using Adaptive A/B Testing
Contributors
Date Created
2014-05
Resource Type
  • Text
  • Machine-readable links