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Description

The following thesis contains a case study analysis of The Lowell Spinners' Canaligator Kids Club in order to explore why kids clubs are important in the market development and revenue

The following thesis contains a case study analysis of The Lowell Spinners' Canaligator Kids Club in order to explore why kids clubs are important in the market development and revenue growth in sports. It discusses what this particular kids club had as a model, applies several marketing techniques in a redesigned program, discusses the results of that change, and recommends some future practices going forward.

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Date Created
  • 2015-05
Resource Type
  • Text
  • Machine-readable links