Description
GEICO Insurance offers a wide range of insurance options to consumers nationwide. The company has experienced exponential growth over the past 15 years largely due to their low rates, ease of purchase, online business model, and their industry-revolutionizing approach to advertising these competitive advantages.
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Contributors
- Good, David Gregory (Author)
- Gray, Nancy (Thesis director)
- Samper, Adriana (Committee member)
- Barrett, The Honors College (Contributor)
- Department of Marketing (Contributor)
- W. P. Carey School of Business (Contributor)
- Department of Management (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2015-05
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