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  1. KEEP
  2. Theses and Dissertations
  3. Barrett, The Honors College Thesis/Creative Project Collection
  4. Tech2Learn Marketing Plan
  5. Full metadata

Tech2Learn Marketing Plan

Full metadata

Description

Tech2Learn, a privately owned tutoring company, serves students in kindergarten through eighth grade at its Phoenix location. The company's founding mission "is for every child to build individual competence and confidence in essential skills." It accomplishes this mission by providing a safe, fun, and engaging environment where children feel comfortable learning. In addition to tutoring in traditional subjects such as math and reading, Tech2Learn also offers a dyslexia reading lab, and a High School Placement Test prep course. The goal of this plan is to find a low cost and easy to manage way for Tech2Learn to market its services and encourage referrals. To achieve this goal, I conducted both an external and internal analysis. In order for Tech2Learn to remain competitive in the industry, it must be aware of trends such as the rapidly evolution of teaching technology, new government mandates on curriculum, and parents' desire to be involved in their children's education. While these trends create opportunities for growth, there are also threats that arise. One threat to Tech2Learn is a large number of competitors in the market. The company relies on its strengths of human capital and unique teaching approach to minimize these threats. The tactics and strategies recommended in this plan are intended to reduce the company's weaknesses. Specifically, tactical recommendations target Tech2Learn's digital presence through the creation of a Facebook page, consolidation of company owned web domains, and updating business information on both owned and earned online sites. Additionally, strategic suggestions aim to prepare Tech2Learn for future growth through the implementation of a formal training procedure, consideration of an additional office location, and differentiation through the early adoption of new technologies, such as virtual reality.

Date Created
2015-12
Contributors
  • Cunningham, Sinead Bridget (Author)
  • Ostrom, Amy (Thesis director)
  • Giles, Bret (Committee member)
  • Cummings, Deborah (Committee member)
  • Department of Marketing (Contributor)
  • Department of Management (Contributor)
  • Barrett, The Honors College (Contributor)
Topical Subject
  • tutoring
  • Marketing Plans
  • Marketing
  • Business
Resource Type
Text
Extent
50 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Barrett, The Honors College Thesis/Creative Project Collection
Series
Academic Year 2015-2016
Handle
https://hdl.handle.net/2286/R.I.36102
Embargo Release Date
Wed, 12/06/2017 - 02:51
Level of coding
minimal
Cataloging Standards
asu1
System Created
  • 2017-10-30 02:50:57
System Modified
  • 2021-08-11 04:09:57
  •     
  • 1 year 7 months ago
Additional Formats
  • OAI Dublin Core
  • MODS XML

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