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  1. KEEP
  2. Theses and Dissertations
  3. Barrett, The Honors College Thesis/Creative Project Collection
  4. Strategies for the Recruitment of College Student Volunteers
  5. Full metadata

Strategies for the Recruitment of College Student Volunteers

Full metadata

Description

College students are historically an underrepresented demographic group of American volunteers. Based on a combination of research on volunteer motivations and a study conducted of Arizona State University students, this paper identifies major motivations of college students for the purpose of pinpointing strategies to recruit college-aged volunteers for non-profit organizations and student-led service initiatives on college campuses. From a sample of 271 ASU students, it can be concluded that students are motivated to volunteer by enjoying the work that they are doing, caring about the cause they are working for, being asked to volunteer, and participating in volunteer work with a group or student organization to which they belong. All variable groups in this study represent actions and opinions of college volunteering unless otherwise specified. The respondents were most passionate about causes that involved education, poverty alleviation, working with children, and human rights. Additionally, the most effective avenues found for informing college students about volunteer opportunities were: email, social media, friends, word-of-mouth, and Volunteermatch.org. In other words, students are informed of events both personally and from the Internet. The most effective strategies identified to recruit college student volunteers include classroom announcements through student leaders, social media and Internet marketing, fliers around campus and in residence halls, and consistent emphasis on the impact that the students' efforts will have on the causes that they care most about.

Date Created
2016-05
Contributors
  • Kralovec, Savannah Patricia (Author)
  • Mook, Laurie (Thesis director)
  • Lyons-Mayer, Michelle (Committee member)
  • Department of Economics (Contributor)
  • Department of Supply Chain Management (Contributor)
  • W. P. Carey School of Business (Contributor)
  • Barrett, The Honors College (Contributor)
Topical Subject
  • Motivation
  • Services
  • Volunteers
Resource Type
Text
Extent
44 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Barrett, The Honors College Thesis/Creative Project Collection
Series
Academic Year 2015-2016
Handle
https://hdl.handle.net/2286/R.I.37169
Level of coding
minimal
Cataloging Standards
asu1
System Created
  • 2017-10-30 02:50:57
System Modified
  • 2021-08-11 04:09:57
  •     
  • 1 year 7 months ago
Additional Formats
  • OAI Dublin Core
  • MODS XML

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