The construction industry is inefficient. Technological advancements alone do not provide a full solution. By simplifying the complexity of a construction project, and implementing the views of IMT (Information Measurement Theory) through a value driven system, the construction industry can be improved. In Bechtel's recent film, Dream Big: Engineering our World, the integration of their company values on emerging engineers resulted in astounding solutions towards making the future of the construction industry more efficient as a whole. This thesis demonstrates how Bechtel was able to direct the Dream Big movement with an emphasis on leadership and simpler thinking of future generations. Under the direction of Dr. Kashiwagi's Research and Solution Model (KSM) it is possible for young people aware of their potential and understand "simplicity" to be effective leaders. Through observation, these new leaders understand that they have been making a difference since their birth. As individuals are able to identify their core values, they are better able to find their strengths, align their values with a company, and ultimately make the construction industry more efficient.
- Dream Big, Think Simple