Description
This thesis provides an analysis of company culture in well-known and relevant businesses to identify a successful company culture and create an outline for businesses to follow when designing or revamping their culture. This included research and analysis of successful and unsuccessful company cultures and the affect they have on customers, employees and employers.
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Contributors
- Hauck, Mariah Shelby (Author)
- Eaton, John (Thesis director)
- Mokwa, Michael (Committee member)
- Department of Marketing (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2017-05
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