
Description
This honors thesis study aimed to gain a better understanding of millennials and how to effectively use interactive marketing to advertise to this generation. The thesis was broken up into three segments. The first segment includes a literature review on: identifying and comparing within the millennial generation, millennials impacts on marketing, and an introduction to interactive marketing.
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Contributors
- Ramsey, Victoria Rebecca (Author)
- Eaton, Kathryn (Thesis director)
- Montoya, Detra (Committee member)
- Department of Marketing (Contributor)
- School of Community Resources and Development (Contributor)
- W. P. Carey School of Business (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2017-05
Resource Type
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