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Abstract
My thesis aims to uncover the ultimate strategy behind short form visual stories, otherwise known as the digital advertisment. In this thesis, I analyze traditional storytelling, visual storytelling, and short-form visual storytelling in order to uncover the best practices advertisers should use when crafting a digital advertisement.
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Contributors
- Bosmeny, Mackenzie Lauren (Author)
- Ostrom, Amy (Thesis director)
- Montoya, Detra (Committee member)
- Department of Marketing (Contributor)
- W. P. Carey School of Business (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2017-05
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