
Description
My thesis will revolve around the ideology and sociology of the sneaker brand and it particular, basketball sneakers. The mega sneaker superpower Nike and the under dog of Under Armour have shoes they want to sells and consumers they want to buy them. I will discuss how the advertisement are used and implanted but both Nike and Under Armour.
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Contributors
- Mitchell, Devon Willie (Author)
- Ramsey, Ramsey Eric (Thesis director)
- Gruber, Diane (Committee member)
- School of Social and Behavioral Sciences (Contributor, Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2017-05
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