Description
The consumer decision making process is becoming less complicated, as consumers are turning more and more to social media and peers for reviews and suggestions of new products to purchase.
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Contributors
- Oakes, Katherine Danielle (Author)
- Montoya, Detra (Thesis director)
- Giles, Bret (Committee member)
- Department of Supply Chain Management (Contributor)
- Department of Marketing (Contributor)
- Department of Information Systems (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2018-05
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