Description
This paper looks at the growth of influencer marketing in application and how it has shifted the relationship between brands and consumers. Barriers to enter the space and methods of practice are discussed and analyzed to project the accessibility of obtaining influencer status.
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Contributors
- Davis, Natalie Marie (Author)
- Giles, Bret (Thesis director)
- Schlacter, John (Committee member)
- Department of Information Systems (Contributor)
- Department of Marketing (Contributor)
- Walter Cronkite School of Journalism and Mass Communication (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2018-05
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