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Description

As two students who have benefitted immensely through engagement in the ASU Professional Sales Program, Emily Herring and Lauren Coles attempt to address the ASU Professional Sales Program as a

As two students who have benefitted immensely through engagement in the ASU Professional Sales Program, Emily Herring and Lauren Coles attempt to address the ASU Professional Sales Program as a brand. This is accomplished through an extensive investigation into the current brand in terms of brand inventory and positioning, integrated marketing communications and digital brand strategy, landscape data collection and consumer brand perceptions, and brand development strategies.

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Date Created
  • 2018-05
Resource Type
  • Text
  • Machine-readable links