Description
The goal of this project is to gain market research insight into the handcrafted goods industry and apply this knowledge towards a business plan for a small crafts business: Creations by Songbird. We accomplish this goal by conducting primary and secondary research on the crafts selling industry to see who the target customer is and what their habits are.
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Contributors
- Wood, Sara (Co-author)
- Ehmann, Victoria (Co-author)
- Gray, Nancy (Thesis director)
- Trujillo, Rhett (Committee member)
- Department of Supply Chain Management (Contributor)
- Department of Information Systems (Contributor)
- W.P. Carey School of Business (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2018-05
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