Description
The purpose of this research was to determine whether there was a brand impact on athletes that chose to engage in political activism. This was investigated through research into examples of athlete activism in history and in the modern era as well as with a questionnaire distributed to marketing students at Arizona State University.
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Contributors
- Keeslar, Alisia Marie (Author)
- Eaton, John (Thesis director)
- McIntosh, Daniel (Committee member)
- Department of Marketing (Contributor)
- W.P. Carey School of Business (Contributor)
- Department of Supply Chain Management (Contributor)
- School of Sustainability (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2018-05
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