Description
The goal of our project was to determine how to create the most marketable hockey team. To do this, consumer needs, team psychology, and financing were all researched and evaluated. With this information, a business plan was designed around the next NHL expansion team.
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Contributors
- Quinn, Colin Christopher (Co-author)
- Spigel, Carlos (Co-author)
- Meyer, Matt (Co-author)
- Eaton, John (Thesis director)
- McIntosh, Daniel (Committee member)
- Department of Marketing (Contributor)
- Sandra Day O'Connor College of Law (Contributor)
- Department of Management and Entrepreneurship (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2018-05
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