Full metadata
Title
The Academic and University Brand Impact of College Football
Description
The purpose of this paper is to identify if there is a relationship between the year-over-year success of a Division 1 college football team and numerous academic and financial indicators of the host university. College football has become the lifeblood of major university athletic programs as it is consistently the top revenue generator for university athletic programs across the country. The purpose of this paper is to not only identify the correlation between the success of these teams and financial indicators but to also identify if there are non-financial aspects that are affected by the football team’s success and how a university can capitalize on these.
Specifically, this paper focuses on the Arizona State University Sun Devils football team’s year-over-year results from 2006-2016 and uses this dataset as a comparison against multiple academic and financial measures from the university. This paper also attempts to define what a university's “brand” is and discuss the effect that these teams have on a student’s experience at the university. Based on these findings and results, we attempt to draw conclusions surrounding this information on if there are certain correlations between football success and university indicators and how strongly these indicators affect the university and its brand.
Specifically, this paper focuses on the Arizona State University Sun Devils football team’s year-over-year results from 2006-2016 and uses this dataset as a comparison against multiple academic and financial measures from the university. This paper also attempts to define what a university's “brand” is and discuss the effect that these teams have on a student’s experience at the university. Based on these findings and results, we attempt to draw conclusions surrounding this information on if there are certain correlations between football success and university indicators and how strongly these indicators affect the university and its brand.
Date Created
2019-05
Contributors
- Raysik, Bailey (Co-author)
- Whiteley, Andrew (Co-author)
- Roberton, Sean (Co-author)
- Ingram-Waters, Mary (Thesis director)
- Eaton, John (Committee member)
- WPC Graduate Programs (Contributor)
- Department of Finance (Contributor)
- School of Accountancy (Contributor)
- Barrett, The Honors College (Contributor)
Topical Subject
Extent
36 pages
Language
Copyright Statement
In Copyright
Primary Member of
Series
Academic Year 2018-2019
Handle
https://hdl.handle.net/2286/R.I.52450
Level of coding
minimal
Cataloging Standards
System Created
- 2019-04-13 12:00:05
System Modified
- 2021-08-11 04:09:57
- 2 years 8 months ago
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