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  1. KEEP
  2. Theses and Dissertations
  3. Barrett, The Honors College Thesis/Creative Project Collection
  4. Devils on Taylor: Creating Lasting Traditions in the Digital Age
  5. Full metadata

Devils on Taylor: Creating Lasting Traditions in the Digital Age

Full metadata

Description

Devils on Taylor is a creative project that explores the role social media plays in
establishing traditions in the current digital landscape. Contemporary marketing
practices adhere to formulaic social media campaigns that we wanted to experiment
within establishing the tailgate event, Devils on Taylor, as a tradition on the Arizona
State University Downtown Phoenix campus. Drawing inspiration from established
traditions on the main, Tempe campus at Arizona State University, we focused on how
social media could grow our event to a comparable caliber of long-standing events such
as Devils on Mill & Devils on College. There were three major components in creating
this project: 1) creating an event with significance and meaning to the surrounding
community; 2) making the given community aware and excited about participating in the
event on a recurring basis; and 3) cultivating new leadership to continue executing this
tradition and successfully passing it down each semester/year. Effective marketing
campaigns cater to the tendencies of the targeted demographic and are imperative to
modify based on the audience. Understanding the target demographic of 18-24-year
olds fundamentally altered our marketing strategy for Devils on Taylor and resulted in
our heavy concentration on social media. This project compares the effectiveness of
marketing strategies such as Facebook, Instagram, flyers and word of mouth and
develops conclusions based on the turnout to Devils on Taylor events, membership
in Inferno Insiders, which is the organization that hosts these events, and the potential
for these two entities to sustain themselves in the following years. Interestingly, the
symbiotic relationship between Inferno Insiders and Devils on Taylor presented unique
challenges. We note the consequences of creating an organization to create a tradition
and project our confidence in the longevity of Devils on Taylor.

Date Created
2019-05
Contributors
  • Tarr, Adin (Co-author)
  • Elder, Jordan (Co-author)
  • Todd, Lori (Thesis director)
  • O'Brien, Jennifer (Committee member)
  • Historical, Philosophical & Religious Studies (Contributor)
  • School of Politics and Global Studies (Contributor)
  • Sandra Day O'Connor College of Law (Contributor)
  • Walter Cronkite School of Journalism & Mass Comm (Contributor)
  • Barrett, The Honors College (Contributor)
Topical Subject
  • Tradition
  • Social Media
  • Digital Marketing
  • Affinity
Extent
12 pages
Language
eng
Copyright Statement
In Copyright
Primary Member of
Barrett, The Honors College Thesis/Creative Project Collection
Series
Academic Year 2018-2019
Handle
https://hdl.handle.net/2286/R.I.52457
Level of coding
minimal
Cataloging Standards
asu1
System Created
  • 2019-04-13 12:00:50
System Modified
  • 2021-08-11 04:09:57
  •     
  • 1 year 7 months ago
Additional Formats
  • OAI Dublin Core
  • MODS XML

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