Description
Everyone has a story to tell. Marketing nowadays is less about what is being made and more about how it is being told. Integrate an exciting or interesting story with sports and that is the ultimate storytelling experience. Social media has completely changed the game for professional teams when it comes to how teams are telling their digital stories and engaging with fans.
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Contributors
- Maguire, Allison Marie (Author)
- Eaton, John (Thesis director)
- Mokwa, Michael (Committee member)
- Dean, W.P. Carey School of Business (Contributor)
- Department of Marketing (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2019-05
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