Description
This study examines how a commitment to service can impact and come to exemplify a company’s brand image, customer loyalty, and overall organizational success. It examines the history and evolution of customer service, as well as what commitment to service looks like in present-day businesses.
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Contributors
- Barr, Chandler Wallace (Author)
- Desch, Timothy (Thesis director)
- Shick, Jennifer (Committee member)
- Department of Management and Entrepreneurship (Contributor)
- Department of Marketing (Contributor)
- School of Community Resources and Development (Contributor)
- Barrett, The Honors College (Contributor)
Date Created
The date the item was original created (prior to any relationship with the ASU Digital Repositories.)
2020-05
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