Mobile applications markets with app stores have introduced a new approach to define and sell software applications with access to a large body of heterogeneous consumer population. This research examines key seller- and app-level characteristics that impact success in an app store market.
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- Lee, Gun-woong (Author)
- Santanam, Raghu (Author)
- W.P. Carey School of Business (Contributor)
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- Digital object identifier: 10.2753/MIS0742-1222310206
- Identifier TypeInternational standard serial numberIdentifier Value0742-1222
- This is an Author's Accepted Manuscript of an article published as Lee, Gunwoong, & Raghu, T. S. (2014). Determinants of Mobile Apps' Success: Evidence from the App Store Market. JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, 31(2), 133-169. http://dx.doi.org/10.2753/MIS0742-1222310206, opens in a new window. Copyright Taylor & Francis, available online at: http://www.tandfonline.com/doi/abs/10.2753/MIS0742-1222310206, opens in a new window
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Lee, Gunwoong, & Raghu, T. S. (2014). Determinants of Mobile Apps' Success: Evidence from the App Store Market. JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, 31(2), 133-169. http://dx.doi.org/10.2753/MIS0742-1222310206