Description

Mobile applications markets with app stores have introduced a new approach to define and sell software applications with access to a large body of heterogeneous consumer population. This research examines key seller- and app-level characteristics that impact success in an app store market.

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Date Created
2013-11-30
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  • Text
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    Identifier
    • Digital object identifier: 10.2753/MIS0742-1222310206
    • Identifier Type
      International standard serial number
      Identifier Value
      0742-1222
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    Lee, Gunwoong, & Raghu, T. S. (2014). Determinants of Mobile Apps' Success: Evidence from the App Store Market. JOURNAL OF MANAGEMENT INFORMATION SYSTEMS, 31(2), 133-169. http://dx.doi.org/10.2753/MIS0742-1222310206

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