Description

The apparel industry is changing rapidly, and consumers are hungry for authentic products paired with dynamic and truthful storytelling as it relates to social and environmental sustainability. To remain competitive,

The apparel industry is changing rapidly, and consumers are hungry for authentic products paired with dynamic and truthful storytelling as it relates to social and environmental sustainability. To remain competitive, it is critical that brands connect with their consumers on the topic of sustainability in a way that is authentic, clear, and impactful to ensure optimal bottom-line results and widespread progressive influence. However, in order for companies to connect with their consumers on topics of sustainability, it is imperative that brands bridge the sustainability gap within their organization first. This investigation looks at how to integrate sustainability at the employee level within fashion and apparel companies that do not yet have a core ethos rooted in sustainability. More specifically, this project seeks to shed light on a high-level framework and best practices that enable employees to gain knowledge, inspire action and enact change in the sustainability space while growing themselves and their respective company. This investigation was conducted as a pilot with well-known fitness apparel and footwear brand, Reebok International, who was seeking to better integrate sustainability into their business operations and product offerings. This pilot program allowed for the testing and iteration of different methods and processes as it relates to bridging the sustainably gap with employees. While this investigation took place within an apparel and footwear company, it should be noted that the learnings could be applicable to all types of consumer goods and service companies, consulting agencies, NGOs and more.

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    Date Created
    • 2019-12-03

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